RHCP's 'Unlimited Love' was poised to rock the world, but with over 16 exclusive vinyl editions spread across hundreds of locations we had a challenge - how to bring fans to the editions they want while supporting local record shops.Enter the Unlimited Love Record Store - a virtual experience built around the Google Maps API to connect fans with their local store locations.

The space included rooms with easter eggs, band history deep-cuts, and a social integration inviting fans to share their hauls. An added layer of DSP integration also ensured fans could jam out to the album while they explored - all while supporting streaming.